It’s More Than a Game—It’s a Movement

Lacrosse has been growing fast, but to reach the next level, we need a signature event—one that brings fans, players, and alumni together around something bigger than a single game. Think “Lax Madness.” Give it a name. Brand it. Celebrate it. Let fans print out brackets, post upsets on social media, and turn every May into the most unpredictable month in lacrosse.

Let the Chaos Begin

March Madness works because it’s unpredictable, emotional, and electric. Lacrosse already has the product. Now it just needs the platform.

So here’s the challenge to the NCAA, to the networks, and to the lacrosse community:

Let’s dream bigger. Let’s go full bracket. Let’s bring the madness to lacrosse.

Think it’s time for #LaxMadness? Let us know your dream tournament matchups in the comments or tag us on Instagram @lacrosseunlimited. Let’s make it happen.